Dell has announced a $2 billion, 100-year investment in the company’s consumer products division, the latest sign of how the technology giant is embracing a more integrated, cross-platform business.
The move is part of Dell’s broader plan to become a leader in mobile computing, which the company has long embraced as a way to provide more value to consumers.
“The business model of our business is to deliver value for consumers through a seamless experience that is both familiar and convenient,” the company said in a statement.
“In a world where consumers have become increasingly mobile and increasingly demanding, Dell is focused on providing a seamless user experience that enhances the user experience of all devices and helps consumers achieve the value of work, home and play they want.”
The move comes amid a surge in smartphone sales and the emergence of new apps and services from Apple, Google and other companies.
Dell said it will invest in the division’s hardware and software divisions, including in its desktop PCs, servers and cloud storage business.
Dell also announced plans to expand its consumer cloud offering, including a new business called Data Services.
It will begin rolling out its cloud services this summer.
“We’re moving our focus to make it easier for businesses to run on the cloud and to deliver better value for our customers,” said Jim Treadwell, the company CEO.
“It’s the most important thing we can do right now to continue to be a leader.”
The company’s desktop business, the Dell XPS line of desktops, has a market share of around 20 percent, and its servers and software business has a combined market share that is less than 1 percent.
The business also includes business appliances, such as printers and monitors.
Dell, based in the northern New Jersey city of Trenton, is owned by Lenovo, which has been trying to sell the PC business since 2011.
It is the world’s biggest PC maker, with more than $5 billion in revenue last year.
“With this investment, we are delivering on our mission of bringing innovative products to the cloud, while providing value to our customers through a unified and convenient experience,” Treadwind said.
Dell’s cloud business is also growing, and the company is expected to announce more details about its plans for cloud services later this month.
Dell expects to have $2 trillion in revenue this year and plans to double that number this year.
In February, the tech giant announced plans for a new $3.3 billion cloud services unit, called the Dell Cloud.